Apple is making a car and it might be... GOOD?!

17 Th01, 2021
137 536 lượt xem

It’s happening. Apple is making a car. The question is: what kind of car? And in what market would it actually make sense? Today, Snazzy Labs talks about auto manufacturing, software, autonomy, and more. It’s not as simple as it seems to just “make a car.”
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Apple is making a car. Or partnering with another automaker that can make a car for them. Or maybe they’re just selling software? Autonomous software or just infotainment? Oh, boy, it gets complicated. Today, we talk about Project Titan and the latest leaks that Hyundai and Apple are working together to make an Apple Car or iCar. What will this vehicle entail? When will it come to market? And what can Apple bring that traditional automakers really neat? Let’s chat.

  • As a future Cybertruck owner, I think I’ll wait for the Apple Car Pro with better performance. Or the flying Apple Car Air. What about you?

    Snazzy LabsSnazzy LabsTháng trước
    • Next up: Apple is making a rose gold dildo and it might be ...GOOD?!

      Boy DolomiteBoy Dolomite8 ngày trước
    • I think I’ll wait for the Apple Car Mini

      AemVRAemVR11 ngày trước
    • Eh with each tire pricing $20,000 and is made of cotton candy.... Probably

      Amatsu Kami MikaboshiAmatsu Kami Mikaboshi13 ngày trước
    • The Pro Max will be better, or maybe the min.

      JakeJakeTháng trước
    • I'll go for the Apple Car Max

      Abijith JayakumarAbijith JayakumarTháng trước
  • You just blew my mind when you said the guy that made Google Assistant now works for Apple 🍏 and you know Google probably made him sign a lot of red tape cuz when you work for a company almost any company you cannot work for the competitor. I had to throw this in I asked Google Assistant who made Google and it replied back Google did That's kind of scary

    DogCatCow ChickenDogCatCow ChickenNgày trước
  • Apple products are great service is horrible Cars have wear and tear and needs to be seen. Of course their cars will be premium so Hyndia Toyota need not be worried. Apples software integration and hardware will be killer same what they did in devices will happen in car but will take time first releases will be lukewarm like AirPods max.

    Anand ShahAnand Shah2 ngày trước
  • Just thinking about your VESA mount to the iMac Pro.

    Marcin BermanMarcin Berman3 ngày trước
  • I won't buy it, it's going to be $100'000'000'000, it will not come with a charger included, official repairs would be mostly denied, and any replacement parts would make the car stop functioning unless an apple employee replace parts themselves Also, the battery will die out within 5 years and would be considered too vintage to replace within that time

    DerpDerp7 ngày trước
  • A Lightning port at the bottom of the apple car would be a good idea. Worked perfectly on the Magic mouse 1...

    Fabian KleberFabian Kleber7 ngày trước
  • carOS🖱

    LocallyAnimeLocallyAnime7 ngày trước
  • I checked the date and this isn't April 1st!

    Fifury161Fifury16111 ngày trước
  • Has anybody asked if this guy is related to Doug demuro

    S BS B13 ngày trước
  • Apple making cars would be terrible considering their stance on right to repair. They would probably serialize the wheels so if you put an aftermarket wheel on the car would refuse to work. Unless you paid them a hefty fee of course.

    AgaricoAgarico16 ngày trước
  • Wheels seats and breaks are sold separately AND you need a special adapter for each model

    Stick Figure With A HatStick Figure With A Hat18 ngày trước
  • i would def buy it if it had wifi in it so i can use my laptop and stuff.

    rayyan salehrayyan saleh20 ngày trước
  • It’s like the fnaf movie but it’s apple

    Hunger StudiosHunger Studios20 ngày trước
  • Wait didn't simpsons make a joke about this back in the day?

    Kristian KasmullerKristian Kasmuller21 ngày trước
  • The apple car, a toyota prius but we redid the interior and the exterior and gave it less features. Starting at 550,000 dollars.

    ShadyShady22 ngày trước
  • Came here just to dislike 😛

    INXISIVINXISIV22 ngày trước
  • is snazzy dead ?

    Ammar AlyAmmar Aly28 ngày trước
  • same as the iphone 12, they will not include the motor though

    jose torojose toro29 ngày trước
  • Aside from suddenly coming into a lot of money, the only other way I’d buy an Apple car is if it uses Tesla supercharger network. Every single video I see about EVs mentions having to drive around to several stations before finding a 3rd party charger that works. Idk if Tesla videos just don’t mention it or if they actually do work, but that’s the one I’m going with. Model S or whatever Apple drops.

    Brandon KBrandon K29 ngày trước
  • Apple isn't "making" any car at present. They have no prototype, factory or even committed specs. I don't really care to speculate until they do.

    LiteStuff LLCLiteStuff LLC29 ngày trước
  • Good luck trying to get it repaired. Sensor fails, they'll probably just throw it away ang get a new one! R.I.P Right to Repair...

    Michael PriceMichael Price29 ngày trước
  • apple car: $9999 for the wheels

    Sayantan BoseSayantan Bose29 ngày trước
  • So there are a few things left out in this piece where we now know Apple has a huge competitive advantage over others. The first thing is: advanced microprocessors. The performance in both speed and battery consumption of the M1 chip were a complete shock and surprise to the field when this product was released just months ago. And Apple has publicly committed to replacing Intel on all of their products in the next 1.5 years. As Snazzy Labs notes, they need to do product development years in advance, so you can be pretty confident that they have already designed more advanced microprocessors than we have seen anywhere else already, and maybe just need to get one more process shrink to get all of a current Mac Pro (minus maybe some extra GPU muscle?) onto something they could put in one package. We also know that Apple has been messing around a lot with integrating LIDAR with optical data on their cameras, and the result so far on consumer grade phones are...pretty impressive, actually, and on devices that are literally doing a million other things taking up more silicon than this would. In terms of mapping, we know that Apple Maps has gone from horrific to, well, basically okay over the past couple of years in particular, and that the amount of “Look Around” data gets larger by the day. The Snazzy one notes that they have not been doing as much autonomous driving of late, but they have been doing a huuuuuge amount of mapping data by (presumably) skilled drivers, and during said drives have sucked up a huuuuuge amount of road, condition, and other driver data. I would not be hugely surprised if they were then feeding this data into some adversarial learning program (“This is not a street”?) to learn a lot about driving without, you know, actually driving. And as the Snazzitude did note, Apple is pretty good at developing ways to optimize power use and many other things.This could all take time, but there could come a day say four years from now when Apple suddenly releases a platform that can be incorporated very widely into other designs that would look like it came from another astral plane entirely. But if this were going to happen, I do predict the first warning shot would be a version of Siri that suddenly made you go “Hmm...” Right now, Siri’s voice recognition is just fine; she just doesn’t know where to go from there. In the next leap forward, you might see something far more impressive.

    Jonathan KingJonathan KingTháng trước
  • brakes are ten grand extra

    Talen Horton-TuckerTalen Horton-TuckerTháng trước
  • After watching this I’m just going to paraphrase former Palm CEO Ed Cooligan just before the iPhone launch: We’ve learned and struggled for a few years here figuring out how to make a decent car,” he said. “Apple is not going to just figure this out. They’re not going to just walk in.”

    Drache MitchDrache MitchTháng trước
  • whenever a tire pops you'll have to pay the same or more then what the car costs to replace the tire XD

    Drunken AssassinDrunken AssassinTháng trước
  • The Apple Car will come with a sealed hood so you can't touch the engine and come without wheels -- they will cost $4000 each. "Courage"

    jalabi99jalabi99Tháng trước
  • Hah apple making car’s 🤔 it’s not new but now how the iPhone is going NO thank you cause first thing about AppleCar it will be expensive double tesla maybe it’ll be all glass and come in white of course and black and some strange third color and of course no third party maintenance 🤣 so thats why it died before it started bye

    Ziad AzizZiad AzizTháng trước
  • I want you to make some more videos about the apple car that maybe when it is coming and I really want you to do the same just with the coming macs please and hopefully 🙏 it will come with a touchscreen and two systems in the computer that turns off when the other is in use. That could be pretty cool. But I don’t think that would happen with those coming to Sommer but maybe later. One for when using it as a computer and one system for using it as a iPad but i am afraid that it could kill the iPad wich I like to. But @Snazzy Laps what do you think?

    PhilipmicPhilipmicTháng trước
  • No way in holy hell ill buy unless it was more swaggier than a cybertruck

    Huh? what?? uhhhhh......aaaaaaaaaaarghhhh!?!?!?Huh? what?? uhhhhh......aaaaaaaaaaarghhhh!?!?!?Tháng trước
  • It would have to be fully self driving and cost less than a tesla

    Alan SimardAlan SimardTháng trước
  • the apple car maje sense of me snizxy lab brother

    fan Richnoderfan RichnoderTháng trước
  • tesla had small battery

    fan Richnoderfan RichnoderTháng trước
  • telestra with apple car is good

    fan Richnoderfan RichnoderTháng trước
  • perherps apple can made car in the car company

    fan Richnoderfan RichnoderTháng trước
  • snizzy lab apple car is coming but i don't wanna buy

    fan Richnoderfan RichnoderTháng trước
  • Having Apple making a car gives a whole new meaning to the term "crashing".

    Booboobear2388Booboobear2388Tháng trước
  • For me to buy an electric car its the practicality of it in terms of range. Regardless weather it could haul a lot of cargo or just 4-5 passengers, if I'm limited to only 100-200 miles on a charge then I cannot use it. I don't live in the city I live (like most Americans) in a rural area where driving hours a day to commute is a must. Now take for instance I have a business trip or need to see my family. I usually drive 600 miles and fill up once on my trip. With an EV I would have to stop multiple times and waste precious hours for charging. This makes EVs out of the question for me. I would love to have one don't get me wrong, saving the planet and lowering my carbon footprint for generations to come is important to me, but right now the economy has just not got there.

    Joshua Here!Joshua Here!Tháng trước
  • 2017: Elon approaches Apple to buy Tesla 2021: Elon Musk, richest man in earth

    Abhijith KSAbhijith KSTháng trước
  • 8:54 Your 2018 model is missing one feature that the 2021 models have: farting through the outside speaker.

    David TsaiDavid TsaiTháng trước
  • charge via lightning🤣💀

    LaMelo BallLaMelo BallTháng trước
  • Okay, Quinn, my 2c on this. Back in 2016 I put together a team that developed a DARPA proposal for their Lifelong Learning Machines (L2M) program, and one of the big ideas of L2M was that self-driving car AI technology was just not capable of serious, multilevel learning - new concepts were never learned, only new associations. We tried to get them interested in something radically new (it goes without saying that we failed 😉), but the one thing that I want to contribute to your discussion here is that AI never really proceeds in a straight line - it goes straightish for a bit, then all of a sudden it lurches off in a completely new direction. It does not build on what came before, it throws everything out and chases the next shiny new thing. So, what matters right now is whether Apple is capable of leading one of those AI revolutions. If the answer is Yes, then full autonomous driving *could* be years away, rather than decades. But..... I gotta say that I don’t think they are capable of revolutionary thinking anymore. Tim is a Safe-Bet kind of guy. So although they could do a good job of autonomous vehicles, sadly I don’t think they will.

    sonoflysystrata2sonoflysystrata2Tháng trước
  • If Apple made a car would it have windows?

    EPIC12EPICEPIC12EPICTháng trước
  • you're like tech doug

    taltigolttaltigoltTháng trước
  • I don't like the idea of shared cars in any way because a car is where you put your things where you store everything

    Cherry TvCherry TvTháng trước
  • Tesla could be the perfect electric car if they wouldnt be like apple in the reparability field

    IPCTechIPCTechTháng trước
  • Charging adapter sold separately...

    TheNext AvengerTheNext AvengerTháng trước
  • it will have a lightening connector for charging and iPhones for door mirrors whilst being only available in rose gold, space grey or silver... blue, green will be options :-) It will come with a 64gb (sorry miles) range with 250gb range costing 50% more than the base price 😂

    Captain BlackCaptain BlackTháng trước
  • Apple would probably put the charging port on the bottom of the car

    SmeegleSmeegleTháng trước
  • Charge via lightning 😂😂🤣😂🤣😂

    Ricardo A. AcostaRicardo A. AcostaTháng trước
  • Imagine Louis Rossmann branching out to car repairs.

    XenonGXenonGTháng trước
  • The Apple car in the thumbnail is just a giant Apple mouse

    CrepspinbossCrepspinbossTháng trước
  • You're driving it wrong!

    Vorname NachnameVorname NachnameTháng trước
  • You'll probably need an iPhone to set it up, as an android guy, no thanks. If they let me use it with my samsung (yeah love their watch design and os + the exclusive features you get with a samsung phone so stuck with them) I might consider it (if I can afford it) or a telsa (when I can afford that eventually). But yeah, apple may need a miracle to beat tesla Edit: why is siri on my macbook so awful if the same guy works on it as the guy who created the google assistant on my google homes which is so much better. oh, I see, it got better AFTER he left Edit 2: It would need to be better than tesla for the same price or cheaper for me to consider one. plus full android compatibility.

    Ryan Lennox-BradleyRyan Lennox-BradleyTháng trước
  • Keeps Microsoft off balance chasing it's tail instead of building a better PC.

    Tony BurzioTony BurzioTháng trước
  • Comparing Tesla and Apple is like Space X and Hasbro.

    Ace 28Ace 28Tháng trước
  • Oh that part has an Apple logo, but it is OEM so you'll need to get the OEM to fix it. Can you give me the OEM contact? No..... sounds familiar 🤔 Hope they don't use those crappy screws that shear completely off. Lol

    Ace 28Ace 28Tháng trước
  • Apple.... you are hold the steering wheel wrong.

    Ace 28Ace 28Tháng trước
  • Holy crap. Good luck getting the geniuses to repair it.

    Ace 28Ace 28Tháng trước
  • After re-watching this and getting around other information I’ve come to consider another option, maybe Apple can release a self driven taxi service and outright try to replace car ownership, even better with a monthly subscription format. It solves the problem about dealerships and public servicing, also makes sense with their interest in lidar rather than cameras to power computer vision, and most importantly, lets them put vehicles in the street without need to ask or take the users’ information, as all the vehicles of the service would be owned by Apple, they would build up their database by themselves as they ride around for the services, first in controlled locations and scaling outwards from there. Does it make any sense then?

    impendioimpendioTháng trước
  • This car is going to be the start of making EV's so they dont last.

    SilvySilvyTháng trước
  • its pronounced hi-un-die, not hundey

    Jon MurphyJon MurphyTháng trước
  • It should be illegal to have proprietary connectors! They should all be intercompatible in between them, from devices to cars!

    costafilh0costafilh0Tháng trước
  • it's going to be an autonomous Uber! Double the price with half the feautures with slick design! Apple at it's best!

    costafilh0costafilh0Tháng trước
  • apple and privacy, that was funny

    Px4164Px4164Tháng trước
  • nobody: the backup camera: O • O O o. sorry i tried my best to make an iPhone 12 camera

    iluvmercedesiluvmercedesTháng trước
  • The most important question is, can you charge it without flipping it upside down ? :D

    Richard StefanitsRichard StefanitsTháng trước
  • Everyone here 4-10 years from now like he got it right, my apple car charges with lightning!

    NebulaNebulaTháng trước
  • It'll slow down after you update it

    Google rewrites historyGoogle rewrites historyTháng trước
  • Why are people trying to make a big deal about an apple car when we have a good Sony car prototype driving around, why are they not getting that hype.

    Stanley CiusStanley CiusTháng trước
  • Given Apple is Apple I'd throw in some food for thought. Apple wants to be better than average. They don't go for the extreme. Given Hyundais quality and brand name Apple might shoot for the market of Toyota and VW, but not for Mercedes, BMW, Jaguar or even Porsche, not to mention RR. So, if they'd go with anything to be build by Hyundai it must be way better than anything Toyota offers. And also be better than the most of what VW offers. So, we are talking Camry, Prius and Golf or ID3 or ID4. The price will be like 20% to 30% higher, but the build quality should lean towards BMW or even Mercedes.Their base models are simple, but build well. They make the money in selling extras. So, you might end up with a Hyundai Kona in good quality and nice haptics, plus absolutely mind blowing interfaces and a revolution in UX. Apple won't compete with outliers but with the leaders of the pack. Scale profits come only at large scale. However, it seems reasonable that they will take Elon for his word and get these cars access to the super charger network in addition to either a smart way to charge at home or by adding in a range extender alike DMFC, because methanol can be distributed via any gas station of wich there are plenty already. (See Aiways and Gumpert Natalie for the brutal performance of these DMFCs.)

    Ralf BüscherRalf BüscherTháng trước
  • Apple Car... iWheels sold seperately: $999 (Each)

    JernauGurgehJernauGurgehTháng trước
  • Really love your videos, that's another great example

    Petru LutencoPetru LutencoTháng trước
  • I knew this was going to end praising Tesla... *This is a software world!!* 🌎

    Jose IgnacioJose IgnacioTháng trước
  • This dude knows little or nothing about the automotive industry. First, Apple is nowhere close to making a breakthrough in battery technology. Again, the monocell LFP is nothing new or breakthrough and, beside, doing hardcore research isn't in Apple's DNA. Second, Hyundai isn not interested in becoming an OEM -- they got too many exiciting things going on now with their new EGMP platform on the EV end; collaboration with Rimac on performance cars; and level 4 self-driving capability with Aptiva. Finally, there are contract vehicle manuacturers who could mindlessly print cars according to their customers' spec, ie, Magna and most recently Foxcon & Geely. The fact that Apple approached HMG demonstrates that they need signicant help from experienced automakers.

    tooltalktooltalkTháng trước
  • You guys gonna get the 64mile or 128mile one?

    Miguel UberMiguel UberTháng trước
  • Will apples new map system be used as an ai training system. Obviously they would have a more up to date and higher information system. Instead of having cars actually driving around they could make a large jump by ha being a digital fleet training on the virtual streets.

    Michael FurnessMichael FurnessTháng trước
  • A company based on phones and computers working in a different sector. If they fail its gonna hurt bad.

    AONAONTháng trước
  • Great news for Chinese workers. Apple will jump at the chance to outsource all these jobs .

    Ross NRoss NTháng trước
  • I think I’d be most concerned about the battery life.... I mean, Apple isn’t best known for their power.... but I’d still try it. Been in love with Tesla since I stepped inside one in 2012, but maybe one day I’ll buy one. Or an apple.

    Chris TrebornChris TrebornTháng trước
  • No to apple car

    dwight wilkinsondwight wilkinsonTháng trước
  • There won’t be an Apple Car. It’s a misspelling. It’s supposed to say: *APPLE CARE*

    Chris2008Chris2008Tháng trước
  • Thumbnail effort 10/10 👏👏👌

    jibz makjibz makTháng trước
  • I wonder how much the " wheels" will cost..!

    Atif IsmailAtif IsmailTháng trước
  • turn it upside down during chargin

    Jake DownsJake DownsTháng trước
  • Cannot wait to have to buy a new car when the turn signal stops working

    OwenTheTechieOwenTheTechieTháng trước
  • Needs 10 dongles to make it functional. Changes to the plug every model iteration. 🙄

    Lee WinikLee WinikTháng trước
  • 7:50 Yet not Tesla's uglyness.

    Gjermund Gusland ThorsenGjermund Gusland ThorsenTháng trước
  • LOL! More overpriced underperforming hardware

    Proton NeutronProton NeutronTháng trước
  • Warning: lots of _hilarious_ apple memes in the comments section. _Absolutely_ original, never-heard-before humor from the _crème de la crème_ of the youtube comedians.

    il biggoil biggoTháng trước
  • Cool. I thinks it's really just an extended CarPlay but let's hope, pray and fast, sir Tim Cook comes out of the comfort zone, else Tesla will make phones, laptops and desktops too because it also designed its own chips and hardware. God bless, Rev. 21:4

    SevenDeMagnusSevenDeMagnusTháng trước
  • when looked at the potential market to go and capture like jobs said on iphone 1 where 100million phones sold per year and also 100million cars sold per year. But the market is 100X diverse, price points, countries and time to build and ship. Apple very likely wont build cars but maybe just skateboard of batteries, electric motor and software but not car. That is something they can do well and succeed in near term. With software they would provide the maps with nav n ipad etc and sync with skateboard, motor n batteries? does it make sense?

    Krishna ChaithanyaKrishna ChaithanyaTháng trước
  • Apple car owners have to flip the car upside down to charge it

    Yu LiYu LiTháng trước
  • If Apple build a car, you could only charge it from the bottom whilst having it upside down

    Js stckkJs stckkTháng trước
  • Nice job repping the U on the license plate! 🙌🏻

    Tyler McBrideTyler McBrideTháng trước
  • no. an apple car makes no sense. It'll have no doors. no roof. it can't be repaired. it can't be serviced. "No. the sticker says the car was wet at some point - we can't help you"

    fex144fex144Tháng trước
  • If it's an electric the charge port will be underneath the driver seat

    Colin MillsColin MillsTháng trước
  • You should shout out the creator of the thumbnail in some capacity no?

    MGMGTháng trước
    • Videos are filmed far in advance of the thumbnail. That’s the last thing made once the video is already uploaded. He got a shout on Twitter and payment.

      Snazzy LabsSnazzy LabsTháng trước
  • I personally do not believe that Apple will make a car. Remember when everyone thought Google was making a console and then it was actually Stadia? I think it's a similar thing here. Apple will get involved in cars, just not in the way we think they will.

    Miles Vender-WilsonMiles Vender-WilsonTháng trước
  • I just like seeing you talk but now you got me thinking... apple and Tesla. Imagine it

    DearKonamiDearKonamiTháng trước