Microsoft's $1 Billion Failure

14 Th03, 2020
1 110 582 lượt xem

Microsoft could have been Apple... Snazzy Labs talks about the Microsoft Zune and why an excellent product ultimately failed-and failed spectacularly.
Flashback podcast episode about Zune -
How to Waste $300 with Austin Evans (iPod nano) -
Flashback Episode 3: the GM EV1 Electric Car -
Flashback Episode 2: the Microsoft Zune -
Flashback Episode 1: the Apple Newton -
Follow me on Twitter -
Follow me on Instagram -
Microsoft in the mid-2000s just couldn't get things right. While Xbox 360 was doing well, Windows Vista was a spectacular disaster and the launch of the iPhone and Google Android ultimately pushed Microsoft and the Windows Phone operating system out of the market. But a few years before that there was Zune: a portable MP3 player brave enough to take on the iPod. Did it work? Clearly not... Why, however, was Microsoft's music player such a failure and why did it cost them over a billion dollars in losses?

  • Hey, that's a nice t-shirt.

    Linus Tech TipsLinus Tech TipsNăm trước
    • @Yug Shukla . never gonna give you up never gonna let you down never gonna run around dessert you

      Gayden TavezGayden Tavez21 ngày trước
    • I knew that this comment would be here

      Dr. PuddenDr. PuddenTháng trước
    • MKBHD shirt. Nice

      Ovidiu PorfireOvidiu Porfire9 tháng trước
    • tech tip

      AstroAstro9 tháng trước
    • 🤣🤣🤣🤣 still sponsering stuff now on other channels

      Anish HegdeAnish Hegde10 tháng trước
  • "Squirting"???? Were they "taking the piss"?? LOL :P

    Adam GoodwordAdam Goodword19 giờ trước
  • I've always wanted an iPod but all I have is a fiio.

    PINK USERPINK USER7 ngày trước
  • 5:47 squirt on each other 🤨

    xRIOTxxRIOTx9 ngày trước
  • I had the ipod nano 3rd gen.................i miss that thing🤧

    xRIOTxxRIOTx9 ngày trước
  • Are you here because Elon's Tweet?

    Globetrotter 4FRGlobetrotter 4FR11 ngày trước
  • the OS in zoon HD looks very much like Windows Phone OS

    Eon ReevesEon Reeves11 ngày trước
  • I know I'm late but... I don't understanding this squirting business... let me look it up in google...

    Hank JonesHank Jones18 ngày trước
  • Don't forget that you can stream Zune Pass to your Xbox 360 before the kinect experience.

    Howeitworks by Andrew HoweHoweitworks by Andrew Howe25 ngày trước
  • Had a 2nd gen nano 2GB

    Daniel SaffordDaniel Safford26 ngày trước
  • i had the zune second generation i believe it was the 8gb actually and i never had any issue, i actually loved it... then again i never had an ipod, i did have the iphone 3 but i had a great experience with zune

    Arturo SalasArturo Salas28 ngày trước
  • I honestly loved my ZuneHD, compact, responsive, excellent sound reproduction and a great UI. One of my favorite items was the ‘create a playlist’ feature, imo still one of the best auto compilation features. Too bad they already soured the pond with previous releases and didn’t get to this format until standalone music devices were phasing out

    Travis CaddieTravis CaddieTháng trước
  • Heres my ipods: Ipod Nano,Ipod touch 3rd gen and a 4th gen,thats all lol

    CitroCitroTháng trước
  • 13:27 MEW! great band, underrated.

    Creaky BoardsCreaky BoardsTháng trước
  • I always thought your eyes were brown, they're still pretty tho

    per sonper sonTháng trước
  • A Zune fanboy? I see you are a man of culture, one day I will get another Zune HD

    Victor KreigVictor KreigTháng trước
  • I always had one of those MP3 players that took a single aa battery

    Fire alarms and MoreFire alarms and MoreTháng trước
  • My military friend owned a Zune and he (allegedly 🙄) wanted me to load it with pirated movies. I thought it was pretty cool but I don't think I've ever seen one in stores.

    Timothy LewisTimothy LewisTháng trước
  • I bought my iPod 5th gen from a kid at school for $5 because he wanted to trade it for a bowl of weed

    Johnathan TavraJohnathan TavraTháng trước
  • I will fight you on that "worse in every way" in regards to the Zune software. It worked and worked well. iTunes on Windows was trash and often duplicated and/ or deleted people's entire music libraries. It was such a huge pain in the ass trying to restore somebody's music collection.

    CAO DesignworksCAO DesignworksTháng trước
  • This would be a better video if the guy did not think he was a comedian and laughed at his own jokes.

    Tim JacksTim Jacks2 tháng trước
  • iPod 5

    WombleWomble2 tháng trước
  • I got the ipod touch 4 nano 1 and 6

    Bor BunéBor Buné2 tháng trước
  • I didn't even finish the video before I opened a new Ebay tab and searched for Zune HD. Now I really want one.

    Johan LeooJohan Leoo2 tháng trước
  • I still play MP3 files instead of paying for listening music.

    Abhijeet SahooAbhijeet Sahoo2 tháng trước
  • Zune Hd Looks like from the future ngl

    NothingIsaacNothingIsaac2 tháng trước
  • That brings me back; when music players would skip.

    Roy JonesRoy Jones2 tháng trước
  • “...the operating system literally everybody used.” This is literally not true. Dear millennials: please stop saying literally for everything.

    Derek ProsperoDerek Prospero2 tháng trước
  • That ZuneHD was a great product.

    Todd MaekTodd Maek2 tháng trước
  • Loved my zune player. Only downside its screen randomly stopped working.

    DovydasDovydas2 tháng trước
  • Zune looks like a suitcase. Why would young people want to buy a brown suitcases looking tech? Yuck yuck yuck!

    nicky the catnicky the cat2 tháng trước
  • iPod Nano

    Prest TechPrest Tech2 tháng trước
  • I had one! A family member bought me one for xmas (it was a red one, I think it was an 80 as I remember it being the bigger version you showed and not the flash one... and yeah that pad worked well and the stock ear buds were top quality for the price and I still a pair to this day). I wanted an mp3 player and knew of iPods but knew they were crazy expensive so this one was a nice runner up and pretty sure it was pretty expensive itself so I was super happy when I got it (as all I had before that were really cheap mp3 players that broke on me and memory cards would not fit and other issues... those cheap no name mp3 players were just awful). EDIT: Wow it was more expensive? I did not know that. I was curious why they had bought me that instead of the iPod but they probably did not know what they were looking into. I switched to iPod Touch awhile after (sold the Zune a friend) and eventually started buying used iPhones to use as glorified iPods (same cost as a new iPod Touch but the iPhones get far superior hardware).

    Part StupidPart Stupid2 tháng trước
  • I only know Zune from the orange black windoS XP theme. I loved it

    Alex JanssensAlex Janssens2 tháng trước
  • I had the iPod nano 5th generation, and the iPod classic 5th generation. Still have and use them.

    Asher SpranzaAsher Spranza2 tháng trước
  • I never owned an iPod, but I did have a Zune and Zune HD! Man I loved those things!

    Casey GuseCasey Guse2 tháng trước
  • I miss my Zune HD...

    Zach SZach S2 tháng trước
  • I had the brown/green one and loved it SO much.. More than my iPod.

    Nikolas KadykNikolas Kadyk2 tháng trước
  • Fun fact, the first consumer OLED product was the Sony Clie VZ-90 released in 2004. It was a handheld palm pilot device with email, web, and music/video player.

    nygeek64nygeek642 tháng trước
  • 8:44 And how come almost everything in Apple products is soldered? Such as RAM, CPU, graphics chips, memory and so on. - I thought they had such a superior design.

    besorgter Burgerbesorgter Burger2 tháng trước
  • I own an iPod Touch 6th Gen.

    smokey04200420smokey042004202 tháng trước
  • The Zune software is STILL superior to iTunes in almost every way. Apple needs to kill that monster already.

    Josh WitteJosh Witte3 tháng trước
  • The gigbeat's OS was made by microsoft. It was Windows Media Center Portable. It was a skinned version they put on the zune of the same thing. The hardware was all toshiba. The OS was all microsoft.

    Veer MaharajVeer Maharaj3 tháng trước
  • I bought the ipod touch 5th generation with my own money. It was the first Apple product I bought with my money and I still have it.

    Jonathan ChenJonathan Chen3 tháng trước
  • Maybe if it hadn't been branded as a "Microsoft" product it may have done better.

    Stephane VermetteStephane Vermette3 tháng trước
  • My brother had a Zune and I had an iPod Nano. I actually loved the ZUNE though. It was so far ahead of its time.

    Hazy JHazy J3 tháng trước
  • Who remembers the SCSI vs. FireWire wars? I was team SCSI. I think it's funny how Serial actually came back around and killed all other standards.

    Hazy JHazy J3 tháng trước
  • The Zune HD reminds me of the Window Phones I had. It must be frustrating for those involved with these products to see their work come to nothing. When I first had a Windows Phone in 2014 it was a great phone. When I gave up on the Windows Phone in 2020 it was a dumb phone.

    Karl DegraaKarl Degraa3 tháng trước
  • If Microsoft had a dollar for every time a third-party developer fixed some horrendous problem with their products they might actually be worth as much as Apple.

    Dayne CloseDayne Close3 tháng trước
  • The Metro UI Language of the Zune HD made Windows phone one of the most beautiful Smartphone UIs of all times imo. Crappy, yes. Basically unusable because of lacking App support right from the start, yes. But undeniably beautiful.

    RenucleousRenucleous3 tháng trước
  • The zune hd also had artist bio and album bio.

    Chalks OctoberChalks October3 tháng trước
  • Nano

    MemarupMemarup3 tháng trước
  • if youre old enough to be watching this video, you probably ownedd an ipod too me, a 13 yr old who just clicked on a random vid in my recomended cuz im bored

    NotReallySecureNotReallySecure3 tháng trước
  • Zune HD could have competed with Apple had they made it a phone too.

    American PatriotsAmerican Patriots3 tháng trước
  • Im 14. have an iPod Photo

    LeoLeo3 tháng trước
  • Metro was panned for being ugly at the time. Ascetics change through the years; rounded and 3d-looking icons were all the rage at the time.

    DavidDavid3 tháng trước
  • I actually really liked my Zune. And the zune membership was great. I had a 128gb zune and a Zune HD and I never had issues with it. Though, now that it's gone, I've gone back to apple everything.

    ImYourAkompliceImYourAkomplice3 tháng trước
  • "poo brown and mushy peas grean" dankpods - 2020

    brad does mtb 14brad does mtb 143 tháng trước
  • Didn't have enough cash for an ipod

    brad does mtb 14brad does mtb 143 tháng trước
  • So much squirting going on here, not even gonna bother reading the comments section because I know what they will all be about too🤣🤣🤣

    Liibski90Liibski903 tháng trước
  • Microsoft product just suck ,every thing they make is garbage. They make apple 🍎 product look great. Only reason I use apple , is they don’t have competition.

    Martin PhillipsMartin Phillips3 tháng trước
  • We’re not in a great place now

    Jesse KauffmanJesse Kauffman3 tháng trước
  • The brown and green is awesome!!

    T MT M3 tháng trước
  • That playthrough of Super Mario Bros gave me anxiety

    Jared NealJared Neal3 tháng trước
  • I believe I was the only one in my school who owned a zune when it first came it let alone own both a zune and a iPod

    Zach BudnickZach Budnick3 tháng trước
  • Legit still have the Zune HD. I loved it.

    Life of LuisLife of Luis3 tháng trước
  • Twitters fleets are the new squirting

    labgoth86labgoth863 tháng trước
  • Yes iPhone sucks I know about the best theology in the world HUAWEI!!! :+🦾🦾🦾😎 I have HUAWEI P20 PRO 🥰🥰🥰

    World experience SUPER World VideoWorld experience SUPER World Video3 tháng trước
  • Microsoft, even today, can get you about 80% there. There's always something missing.. whether it being software, or hardware, which made the product seem incomplete. But when you have Apple taking the reigns, you can see where they lead the industry of tech: first the touch screen phones. Everything laughed it at, now everybody copies it. Then I remember Steve Ballmer calling the iPad Apple's Windows Vista (let's be real, Vista was 100x better than 8, at least Vista brought 64-bit to the mainstream) and look at it today, replacing laptops. Their ear-pods which a lot of people made fun of, turned out to be one of the most amazing piece of headphones you can get, and with it's instant pairing, the software is just... something that Microsoft wishes it can do. Now you have the marriage of the iPad and Desktop/laptop macs with their M1 chips, making x86 architecture looking very last gen now. The next step is actually make a touch interface that'll finally make desktop applications and touch based devices make sense. Microsoft has been trying for years (almost 10) with their surface tablets, but just can't quite get it right. We'll have apple to thank for that when it comes out in the next 3 years. That's what Apple is good at doing, being patient and focused, and not worrying what the competition is doing. Just like field of dreams says: If you build it, they will come.

    samgaosamgao3 tháng trước
  • Zune HD had dark mode as default before dark mode was even a thing. Microsoft out spotified Spotify and yet Zune gets a bad rap as being a failure. Not only was it superior to Apple's iDevice, it introduced the world the entire concept of streaming media before Spotify was even a thing! Unfortunately none of what is show in this video functions anymore since Microsoft killed it's entire Zune media service along with everything else. The most convenient feature that I used was streaming my personal music library stored on my OneDrive which seamlessly worked with Zune music pass. Didn't matter if the media I had was from the service or from my personal library, it was all available in one app. Now there are a few Cloud music apps on Android & iOS but nothing compared to the entire service as a whole like Zune Music.

    riopato2009riopato20093 tháng trước
  • I still own a iPod Photo and buy songs on iTunes on my 2009 MacBook Pro and I’m typing this on my iPhone 5s

    CmaccCmacc3 tháng trước
  • The Zune wasn’t horrible. I actually thought Windows Phone was pretty good too. They moved too slow though. By the time they finally got in the game it was too late.

    Pulsating Sausage BoyPulsating Sausage Boy3 tháng trước
  • Zune was better and I loved the design. That being said, I had an iPod mini, nano, touch, then an iPod classic.

    Jacob BairdJacob Baird3 tháng trước
  • AirDrop is the modern version of Squirting

    Josh DiazJosh Diaz3 tháng trước
  • I still have my Ipod

    Alex IgnatAlex Ignat3 tháng trước
  • Brown and green are my favourite colors

    J JJ J3 tháng trước
  • 15:04 ye, not the zune

    Moon's Variety channelMoon's Variety channel3 tháng trước
  • Ipod touch 7

    Rakan ARakan A3 tháng trước
  • The cold thumb preoperatively fax because poultry byerly phone up a tight malaysia. panoramic, magenta argentina

    Abraham LaviAbraham Lavi3 tháng trước
  • load balancing? pcm power control module? i think you made up a couple of things right there ;)

    david daviddavid david3 tháng trước
  • I bought it as soon as it came in 2006 to get out of the “iPod herd” 🤣

    Ram SivasubramaniamRam Sivasubramaniam4 tháng trước
  • Did anyone notice he said “Bettery Battery” life?!😂😂

  • I have a 5th gen iPod classic (which I lost :( ) and a 1st gen iPod touch

    AemVRAemVR4 tháng trước
  • I have the nano 3g and 7g and iPod shuffle

    Ramsey De La GarzaRamsey De La Garza4 tháng trước
  • Someone get this guy a cup of water

    Trizzy MayneTrizzy Mayne4 tháng trước
  • I do find it unfortunate that Metro UI did not survive into the new and modern Microsoft we have today...

    rufex2001rufex20014 tháng trước
  • I'd love to have a simple, brand new Ipod shuffle right now! No screens, no nothing, a small pure minimalist design and a battery that can hold for 24h non stop . And a headphones jack!

    profil4eprofil4e4 tháng trước
  • I have 2 ipods. one is a custom zebra pod and a mint condition never opened black ipod

    Ivanurban 2348Ivanurban 23484 tháng trước
  • I had the 120GB Zune. I totally forgot about the “squirting” feature.

    atimholtatimholt4 tháng trước
  • The problem with Zune was incorrect for the swedish market. In 2006, MP3 players for PC was available at 50$. Filesharing for music started dying in 2007. Cellphones that were smartphones in its day (Samsung F480, D900, Ericsson P800, Nokia N95, Blackberry, early Motorola 3G phones etc.) long before android/iphone - could play both mp3 and movies in 2007. And also, Spotify was free Beta in that time aswell in Sweden and some other countries..

    daghrb6daghrb64 tháng trước
  • ltt store dot com

    Max FmmMax Fmm4 tháng trước
  • No i have never owned an iPod

    The Engineer GuyThe Engineer Guy4 tháng trước
  • I had an iPod Classic 5th Gen (iPod Video), iPod Nano 3rd Gen, and iPod nano 7th Gen before finally getting my first iPhone (iPhone 8+) and transferring all of my music onto it.

    Jason MilamJason Milam5 tháng trước
  • I had a Zune HD and that was my favorite MP3 player I ever owned it was damn near indestructible and I liked the interface

    Devon FarmerDevon Farmer5 tháng trước
  • My first and only Zune was the Zune HD which i bought in 2010. I used it for about a year and it did what it was supposed to do: entertain me. To me, the sound was much superior to any iPod that my friends had, and once I was able to master the Zune Desktop, syncing it was a breeze. I stopped using the Zune in protest when Microsoft discontinued it in late 2011, and jumped to buying a Sony MP3 Walkman, which just died last week. I took my Zune out of storage, and after an overnight charge, it is working now like it did back in the day.

    RC from the NYCRC from the NYC5 tháng trước
  • I still wonder how ipod touch 4 managed to run smoothly with just ¼ gb RAM on ios 4. Ios 5 was abysmal though

    rajvårajvå5 tháng trước
  • I have a 4th gen Nano, as well as a 6th gen Nano.

    Alex McCullochAlex McCulloch5 tháng trước
  • ipod touch 4gen

    Nick Plays GamesNick Plays Games5 tháng trước
  • I own an iPod video 5.5, and an iPod mini.

    iMac G5iMac G55 tháng trước
  • Its sound quality maybe is still the best. No device ever sounded any better than Zune. I was amazed by listening to a song with a Zune HD.

    ama nedenama neden5 tháng trước